Coaching

Coaching for Leaders
Who Already Know Their Stuff

You don't need someone to teach you your business. You need a thinking partner who's been in the room — for the brainstorming, the accountability, and the honest conversations you can't have with your team.

Coaching with Chris Lema

You're the expert. You've built the thing, grown the team, figured out problems no one else could solve. People come to you for answers.

But expertise creates isolation. You can't share your worries with your team — it would scare them. You can't brainstorm with your board — they'll second-guess you. And the people in your life who love you most don't understand the weight of the decisions you're making every week.

You need someone who gets it. Someone who's been there. Someone who will tell you the truth.

Focus Areas

What I help with

Building and leading high-performing teams

Leveraging AI to transform how your business operates

Driving engagement through motivation science (MCode)

Launching products that find their market

My Approach

How I work

I don't have a signature formula. No six-step framework. No cookie-cutter program you walk through on a conveyor belt. I've been doing this long enough to know that what works for one leader will backfire for another.

What I bring is decades of experience across product, teams, pricing, launches, and business strategy — and I bring all of it to every conversation. Every engagement is tailored. We go where the work needs to go.

That means brainstorming when you're stuck. Accountability when you're avoiding the hard thing. And honest, direct advice — even when it's not what you want to hear.

Results

130% MRR increase

"Our business had grown and it was comfortable but we had stalled and I needed help to get to the next level. Engaging Chris for coaching was the best decision I have ever made. We've launched four new productized services, added 25 team members, and increased MRR by more than 130%."

Brad Morrison

From $2K to $500K+/year

"All of my metrics were going in the right direction, except revenue. Chris helped me rethink my entire business model and he is the reason my business still exists today. We went from monthly revenue of $2,000 to more than half a million dollars per year."

John Doherty

Changed entire business direction

"In 30 minutes, Chris changed the entire direction of my business. He identifies what is missing, fills the gaps, and helps you find a clear path forward so you can reach your goals. Chris sees in you what you can't see for yourself."

Shannon Shaffer

Revenue grown 3X

"Chris has been a trusted advisor to Zeek for many years. His coaching has been invaluable — guiding me on proposal writing, hiring practices, contracts, and pricing. Since working with Chris, our revenue has grown 3X!"

Steve Zenghut

Is This You?

Who this is for

I work with business leaders, founders, agency owners, and product leaders — people who know their craft but need external perspective to get to the next level.

This isn't for beginners. It's for people who've already had success and are asking bigger questions: How do I scale without losing what made us great? How do I build a team that doesn't depend on me for everything? What's the right move when every option has tradeoffs?

If you've been carrying the weight alone and you're ready for someone in your corner — let's talk.

Get Started

Let's start a conversation

Ready to stop going it alone?

Every coaching relationship on my testimonials page started with a single conversation.